Page 74 - Demo

The program is aimed at creating awareness among the artist community regarding the heritage issues and train them so that they can sustain themselves with their traditional art forms. Traditional art forms have proved to be the effective communication tools for creating awareness among students. It also helps to create social awareness through performances across the villages. The project aims to create a pool of people who can act as advocates for their cultural heritage.As a part of this program intended at attitude change, the project team conducts quiz, seminars, workshops, demonstration classes, exhibitions, heritage clubs, stage shows, summer camps for children, poster making competitions, drawing competitions etc.Training is imparted through workshops, training classes and seminars. Thousands of women have been receiving training in Shinkarimelam and Mural painting under the different phases of the project. The performances organised across Kerala by the Program team include stage shows, arangettams, (first stage performance) inaugural ceremonies, mega shows, temple festivals etc. and have empowered artists to start organising their own performances.Women Empowerment and ParticipationOne of the objectives of this project is to empower and train women. Under the first stage of the project, Shinkarimelam & Mural painting training have benefited 3,605 women who have already started earning due to this art. The women have started receiving good orders during wedding and festive seasons. This has improved their self-esteem to a great extent. Mural painting training to over 3000 women has been given through 15 centres across Kasaragod, Kannur, Kozhikode, Palakkad, Ernakulum and Idukki districts with our support. Women who received Shinkarimelam training have started taking up stage and earn up to Rs.1,000/- per performance. 17 centres were opened across Kerala to provide training to women and 1,360 women received Shinkarimelam training through this project with our support.71